Turn evidence-backed innovation into credible, fundable and market-ready products.
EQUIS Strategy helps brands, product teams and innovation-led organisations clarify their evidence, claims, funding strategy and market positioning, so promising products can move confidently toward launch, growth or partnerships.
Claims and data turned into commercial leverage.
Roadmaps that align grants, dilutive and strategic capital.
Positioning sharp enough to move toward launch.
Three engagements, built around evidence.
Funding & Project Roadmap
Align science, product and funding into a credible 12–36 month plan that investors and grant bodies can underwrite.
Market Preparation & Launch
Funding roadmaps that align grants, partnerships and investment opportunities.
Claims, Evidence & Regulatory Advisory
Turn study data into defensible claims and a regulatory pathway that protects your brand and your launch.
Priority sectors.
We focus where evidence, regulation and consumer trust converge, and where good science deserves a credible commercial story.
Explore sectorsA grounded, applied process.
Read the evidence, the product, the market and the funding landscape.
Sharpen positioning, claims architecture and the strategic question.
Build the roadmap: funding, milestones, regulatory and commercial.
Translate strategy into decks, narratives and engagement-ready assets.
EQUIS Insights
A monthly read on evidence, claims, funding signals and category moves shaping consumer innovation. Sharp, applied, and built for product and innovation leaders.
Have a product worth funding?
Tell us where you are. We'll tell you what it would take to make it credible, fundable and market-ready.