About

A consultancy built around applied scientific innovation.

EQUIS Strategy works with founders, brand leaders and innovation teams who are committed to the science behind their product, and determined to turn it into a real commercial outcome.

We work at the intersection of product, evidence, claims, funding and market strategy, the point where many applied scientific innovations need more structure to move forward.

Our clients are usually beyond the question of whether the science works. Their challenge is turning that potential into something credible enough to fund, launch and scale.

EQUIS Strategy helps teams build that bridge with structure, candour and an applied perspective: clarifying the evidence, sharpening the narrative and shaping a stronger path toward market readiness.

How we operate
Evidence first

We start from the data, the studies, the regulatory reality, not from a pitch deck.

Applied, not academic

Our outputs are decisions, roadmaps and assets you can act on the next morning.

Quietly premium

No theatre. Sharp thinking, careful writing, and respect for your time.

On your side of the table

We work like an embedded strategy partner, not an agency on retainer.

Founders
Dr Maria-E. Kouridaki
Co-founder & Scientific Strategy Consultant

Scientist-led, method-driven, and focused on real development outcomes, Maria-Eleni works at the interface of research, regulation, and decision-making. With a background in medicinal and synthetic chemistry and hands-on experience across academic research, drug development, and regulatory-aware project planning, she supports scientific teams in turning complex research into robust, fundable, and development-ready work.

Sonia Touhlali
Co-founder & Business Strategy Consultant

With a strong background in strategic marketing and product strategy, especially within the healthcare sector, Sonia brings experience in structuring, positioning, and launching complex, research-driven innovation.

The focus is on bridging scientific and business thinking to help projects define clear strategies and prepare for funding, partnerships, and market engagement.

Curious whether we're the right partner?

Book a 30-min call